| | Understand the impact to your business | | As communities around the world respond to COVID-19, we know this time presents unique challenges to your business. To help, we've put together some useful resources to help you get insights into how customer behavior has changed and then take action to update your marketing strategy. | | |
| | Below are three steps you can take for your business: | | | • | Visit our resource hub: A collection of resources designed specifically for small and medium businesses including tips on adapting to new customer behavior and tools to manage a business remotely, like Google Meet. Learn more. | | • | Monitor change with Google Analytics: Use Analytics reporting shortcuts to quickly surface your most important metrics so you can understand changes in user behavior and navigate disruptions to your business faster. Learn more. | | • | Quickly add a banner with Google Optimize: You can now use Optimize to add a banner at the top of your website to keep your customers informed of changes to your business such as hours, shipping policies, and more. Learn more. | | | Find more measurement tools and tips to help you navigate the coming months here. | | The Google Analytics Team | | | | | | | | | | | 
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